Tell Your Story To The World’s Fastest Growing Source Market…

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With the long awaited rollout of a simplified UK visa process and Britain high on the Chinese long haul wish list, there are huge opportunities for British tourism suppliers of all sizes to tap into this massive market and attract more Chinese tourists.

‘Destination Britain’ offers a cost-effective way to present your business directly to the thousands of travel planners in China who influence the choices of group and FIT travellers. You simply supply us with text and pictures and our experts will take care of all the translation and graphic design to create a beautiful promotional spread that highlights all your key offerings. We’ll then get your message directly into the hands of those travel personnel designing and selling Britain and Europe through this inspirational desk-top planning tool. See Sample Spreads HERE.

In Print


The ‘Destination Britain’ book will be sent by premium mail service directly to a thoroughly researched list of named senior sales staff and product planners at most of the 1,900 approved outbound travel agents and tour operators in mainland China. This unique target list has been very carefully compiled through numerous well-researched and trusted sources, with input from VisitsBritain’s local China team and bespoke up-to-date telephone verification by Chinese data acquisition experts. See what leading agents are already saying about Destination Britain. HERE



‘Destination Britain’ will have its own locally branded and hosted website (下一站英国 – translating as “Next Stop Britain”) developed by Sino web experts with China-orientated SEO. Content from the book will be replicated online with each supplier having its own page and downloadable profile to allow agents to share it directly with remote clients as part of itinerary proposals.

Although the printed book will be sent directly to trade with trade-specific information, the online version will have an accessible consumer feel so that clients can use it too, either directly or via agent referral.

Via Social Media


Although the likes of Facebook, Twitter, Google and YouTube are blocked, China’s netizens are engaged with their local social media platforms to such a degree that they are the most active social media community in the world with 84% of online users accessing the internet by smartphone to stay connected.

‘Destination Britain’ works with leading China digital marketing specialists to ensure content is promoted directly to the trade and potential travellers through effective local social media channels and trade e-mail marketing. Sina Weibo for example (similar to Twitter), has 500 million users while messaging and microblog service WeChat has over 470 million users.

Talk to us about promoting your story to China in 2016. For pricing and deadlines contact us HERE.