In a world of increasingly cluttered online travel industry ‘noise’, ‘Destination Britain’ leverages the prestige and substance of print with a compilation of beautiful, immersive and inspirational editorial promotions. By putting translated, in-depth profiles about some of Britain’s most unique tourism suppliers directly into the hands of agents and product planners, information can be absorbed in a way that only print enjoys.
Print still has a tangible credibility and influence, especially in China, that offers a way to discover new opportunities before research is extended online. It can serve as both an in-house trade research tool and desktop reference source but with a design style that permits it to also be shared with clients via its digital version.
Each supplier spread will be graphically designed to showcase all the key elements that the travel trade will want to know before recommending to clients or making further investigations. This includes an introduction and general overview, key benefits of interest to Chinese visitors, highlighted elements and at-a-glance key facts covering location, access, trade contacts etc.
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