Tell your story to the world’s fastest growing outbound source market!

‘Destination Britain’ is a new print and online itinerary planning resource for the booming information-hungry Chinese travel trade.

It's the only independent biannual publication of its kind promoting British destinations and tourism suppliers in Simplified Chinese directly to China’s leading outbound tour operators and agents through a high quality, controlled circulation printed publication supported by digital and social media formats.

‘Destination Britain’ is produced by leading experts in outbound travel, B2B publishing and Chinese digital marketing, together with the co-operation of VisitBritain.

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Why You Can’t Ignore China

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    The biggest market

    In 2015 the numbers of outbound tourists are expected to exceed 130 million and studies predict figures could reach 200 million by 2020.

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    The most valuable market

    Chinese outbound expenditure rose by 27% in 2013 to US$128.6 billion making China the largest spender for outbound travel with the Chinese typically spending 3-4 times that of the average tourist.

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    Huge opportunities for Britain

    VisitBritain estimates Chinese visitors could more than double to over 450,000 by 2021, while Barclays Bank says expenditure could exceed $1 billion as early as 2017.

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Testimonials

The China National Tourist Office is delighted to endorse the new ‘Destination Britain’ guides as a valuable resource to help the Chinese better understand the many new travel opportunities Britain has to offer…

Dr Lin Kuang, Director CNTO London

This is a great initiative which the team at our organisation look forward to utilising and showing to clients.

Benny Wang, Head of New Product Development, CITS American Express, China.